DPIIT Partners with boAt to Boost Innovation in D2C and Manufacturing Startups

The Department for Promotion of Industry and Internal Trade (DPIIT) has signed a Memorandum of Understanding with boAt, a leading Indian audio and wearables company, to support and mentor startups in the direct-to-consumer and manufacturing sectors.

The Ministry of Commerce and Industry announced the partnership and revealed that it will launch specialized programs to guide startup entrepreneurs through all the crucial development stages. This partnership will also provide startups with international expansion opportunities.

Sanjiv, the Joint Secretary of Startup India, emphasized the alliance's transformative potential. This endeavor will be instrumental in equipping our startups with the best expertise and enormous resources to raise the efficiency bar while contributing to India's vision of becoming a hub for world-class manufacturing and entrepreneurship. " 

On the other hand, boAt Co-founder Aman Gupta expressed enthusiasm about the partnership's alignment with national objectives. Gupta revealed that he is passionate about the 'Make in India' initiative and that this collaboration reflects the same. He hoped this partnership would provide a nurturing ecosystem for upcoming startup founders.

The collaboration between the Department for Promotion of Industry and Internal Trade (DPIIT) and boAt will focus particularly on the manufacturing and D2C domains by combining government support and industry expertise. DPIIT aims to provide startups with comprehensive support through this collaboration, from initial concept development to market expansion.